Scandi-style D.A.Y boutique in Peckham. Image;   by  JoJo Mead

Scandi-style D.A.Y boutique in Peckham. Image;  by JoJo Mead

D.A.Y is a new independent clothing and accessories boutique in Peckham for style-savvy men and women. This Scandinavian style inspired boutique founded by 3 sisters has opened down 143 Bellenden Road where previously another boutique Bias occupied the space. 

The boutique space itself is gorgeous. With Crisp white walls, bright artwork by artist Komal Madar, the minimalistic layout makes for a bright and welcoming retail experience. You can find a range of clothing that is comfortable and pieces that can transition from day to evening as well as statement pieces that are a little more unusual than your typical high street garments. 

Independent shop D.A.Y down Bellenden Road, Peckham

Independent shop D.A.Y down Bellenden Road, Peckham

D.A.Y regularly introduce new independent labels based locally as well as brands that the sisters discover on their travels like Moria Handmade bags. Customers can also enjoy the pop-up segment of the store where they host independent labels from across the globe like handcrafted leather accessories by GBcrea and EPH, an organic, screen-printed T-shirt brand with designs influenced by travel and poetry.

Along with an online shop coming soon (you can sign up now to hear about exclusive offers, new brands, and events) D.A.Y also has a gorgeous Instagram feed featuring product updates, behind the scenes and sneak peaks at new collections. 

D.A.Y, 143 Bellenden Road, Peckham